Goodbye 4Ps, hello 4Rs: A new marketing model for the new millennium

Article Abstract:

Marketing is basically a relation between the seller and buyer, based on the brand value of the product in question. From the sellerEs point of view, the brand value was equated by the outcome of the relation between product, place, promotion and price, the 4Ps, which seem to have become obsolete in todayEs market. Hence the new relation with 4Rs is from the customerEs angle, namely retrenchment, relevancy, rewards and rate.

United States

---

MIA marketing mascots

Article Abstract:

Successful brand mascots that are no longer featured on campaigns are discussed.

Analysis, Usage, Advertising campaigns, Mascots

---

Is marketing dead?

Article Abstract:

Marketing power belongs to the customer in the early 21st century.

Consumer Behavior, Column, Influence, Consumer behaviour

Similar abstracts:

• Abstracts: No drugs, no debts: tough terms in store for election candidates. City under siege
• Abstracts: No drugs, no debts: tough terms in store for election candidates. part 2 Mounting bad debts
• Abstracts: Same game, new team: Clinton's top foreign-affairs posts need filling. Group therapy
• Abstracts: Bayer joins race to build German drug titan. TomTom escalates bid war for digital mapper
• Abstracts: Countryside reactionaries play into the hands of the housing problem. Martin Pawley: Crow's call ends all reasonable debate on future housing needs

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.