Green means go

Article Abstract:

The automotive industry is exerting efforts to develop more environmentally friendly engines, however, many companies still produce and market sport utility vehicles and pickup trucks because of their profitability. General Motors, for instance, is working to create fuel systems that will use ethanol. Environmental efforts made by other companies, such as Toyota and Mercedes, are also presented.

United States, Forecasts, trends, outlooks, Automobiles and other motor vehicles, Forecasts and trends, Market trend/market analysis, Transportation equipment industry, Automotive industry, Cover story, Green market

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Attracting young drivers

Article Abstract:

Toyota Canada launched 2 of its cars Echo and Prius against its rival Honda. With a new marketing approach that joined hands with the Canadian Tourism Commission, to promote, driving trips in its vehicles. The target crowd was youngsters and they adopted some innovative marketing methods to appeal to them.

Product introduction, New Products/Services, Youth, Marketing, Automobile industry, Teenagers, Company marketing practices, Toyota Canada Inc., Target marketing

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It's the people, stupid

Article Abstract:

The need of interaction with customers by marketers to boost the sales with relation to quality of customer services is emphasized.

Product quality, Advertising, Quality management, Marketing industry, Customer service, Support services, Customer relations

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