Guerilla tactics gain clout

Article Abstract:

This article discusses the views of HHCL creative director Pete Kirby on guerilla marketing in an interview conducted by Sarah Ellison, the advertising reporter of The Wall Street Journal Europe.

Marketing procedures, Interview, Kirby, Pete, HHCL and Partners

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WPP widens its search for a new chairman

Article Abstract:

WPP Group PLC is widening its search for a new chairman as its original choice was received with negative responses. The firm's first choice was Sir Christopher Lewinton.

WPP Group PLC

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JWT plans to hire global coordinator for Unilever ads

Article Abstract:

J. Walter Thompson hires Derek Day to a newly created position to handle Unilever's worldwide advertising.

United States, Agency Personnel, Appointments, resignations and dismissals, J. Walter Thompson (San Jose, California), Day, Derek

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