Havas calls off U.S. merger talks

Article Abstract:

Havas Advertising, a Paris, France-based agency, has temporarily put off its plan to enter the US ad marketing through acquisition or merger after its stock plummeted. Havas Chairman Alain de Pouzilhac stated the decision to resume merger talks will depend entirely on the recovery of France's stock market. Havas Advertising declined to name names but observers noted the company had been in negotiations with Saatchi & Saatchi before its stock declined, adding that a combination with Zenith Media is also possible once Havas gets connection to Saatchi.

Acquisitions & mergers, France, Agency Formation/Mergers, Advertising agencies, Havas Advertising, Article

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Agencies mere onlookers during mergers

Article Abstract:

Merged companies usually award their advertising accounts to agencies working with the bigger and stronger of the combined firms. According to John Williamson, brand consultant at Wolf Olins, the deciding factor in appointing advertising partners is internal corporate politicking and the balance of power within the merged structure, instead of an agency's performance. Williamson adds that agencies should have a strong portfolio of global or regional brands to compete successfully.

Canada

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The U.S. fights the new model

Article Abstract:

Most advertising agencies in the US are reluctant to set up stand-alone media planning and buying units even though their European counterparts are increasingly doing so. The main reason is their attachment to the concept of a full-service agency, which they claim to be more beneficial to clients. However, clients' increasing demand for better and more consumer information could prevent US agencies from reversing the trend towards separating creative from media.

United States

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