Heinz North America

Article Abstract:

Heinz North America of Pittsburg, PA, has reorganized its businesses to be able to focus on pushing growth in the specialty pet food category and reaffirm its focus on pet store retailers as well as veterinary clinics. The company created the Heinz Specialty Pet Food division to separate the category from the firm's retail grocery and mass merchandisers pet food businesses.

United States, Pet Food, Animal Food Manufacturing, Heinz North America

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Time for fresh thinking

Article Abstract:

Encouraging employee creativity will increase corporate growth.

Management-Creativity, Economic aspects, Column, Corporate growth, Business creativity, Industry growth

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Events that build brands

Article Abstract:

The development of an event marketing program is discussed.

Marketing procedures, Venture Analysis, Risk assessment, Marketing, Business enterprises, Company marketing practices, Event marketing

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