High Liner revamps its brand image

Article Abstract:

High Liner Foods Inc, based in Lunenburg, Nova Scotia, is altering its brand marketing with the redesign of the packaging for its flagship seafood product, a new logo and an ad campaign in time for the company's centennial year. The move is in line with the company's plan to improve brand recognition of its products as more new competing products are brought to the market.

Marketing procedures, Snack Food Manufacturing, Snack Foods, High Liner Foods Inc.

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Smarter email

Article Abstract:

Consumers will treat an email as junk if they think that the content is relevant to them, a GOT Corporation study revealed. Marketers must therefore improve the relevance of their emails through personalization and segmentation. The use of purchase history, and in-store transaction data in increasing email relevance is examined.

Consumer Behavior, Analysis, Consumer behaviour, Email marketing

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