How Canadian Tire refocused and solved its identitity crisis

Article Abstract:

Home improvement chain Canadian Tire Corp Ltd of Toronto, Ontario, has launched a series actions in the 1990s improve its corporate identity and boost its sagging profitability. The company suffered in the early due to the consumer and dealer perceptions poor product selections and service. To correct the problems, Canadian Tire improved its dealer relation, launched an aggressive marketing style and boosted the number of its stores. As a result, earnings jumped to C$167 million on revenues of $C4.4 billion in 1998 from C$5.5 million on C$3.6 billion in 1994.

Marketing procedures, Tire Dealers, Tire Stores, Canadian Tire Corporation Ltd.

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Bay readies its Outfitters chain

Article Abstract:

Hudson's Bay Co. wants to open its first Outfitters site, which is a weekend and leisure lifestyle store, in downtown Toronto, Canada, in October 1998. Aside from offering Canadiana items such as the striped HBC blanket, Outfitters will also offer the Bay's Governor's Table brand specialty foods, and half the goods in the new store will be made up of private-label clothing including jeans, coats, T-shirts and shoes, according to an official. The official says many of the offerings will lure consumes aged 25 to 55 years, including tourists.

Facilities & equipment, Company Planning/Goals, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, Hudson's Bay Co.

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Younger look expected at Tip Top

Article Abstract:

Tip Top will rely on the vast experience of its new President Conrad LeDrew, a former general manager in Dylex Ltd.'s Big Steel, to serve the needs of younger customers. LeDrew is credited for successfully tapping the youth market when he guided Bootleger to become an important chain with loyal following. He is expected to be a big asset of Tip Top when the company decides to enter the casual clothing market. Before becoming the general manager of Dylex, LeDrew worked in Dylex's women's wear group from 1969 to 1989.

Executive changes & profiles, Demographics, Company Personnel, Males' Clothing, Retail, Men's Clothing Stores, Tip Top

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