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How Kirin lost its sparkle: Japanese beer

Article Abstract:

Kirin still dominates the Japanese beer market but is losing market share to domestic competitors. Kirin has been reluctant to sell its beers through supermarket and discount stores and has been slow to invest in canning technology. More consumers prefer light and dry beer from other breweries.

Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1996
Market share, Kirin Brewery Company Ltd.

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Utah's holy war

Article Abstract:

Wasatch Beers of Park City, UT, has sparked controversy with the advertising of its Polygamy Porter beer. In Oct 2001, the Utah Dept of Alcoholic Beverage Control said that the use of religion in advertising would be banned, but it has since abandoned the rule.

Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2001
Advertising, Wasatch Beers

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The diamonds lose their sparkle

Article Abstract:

The Mitsubishi group consists of some 185 companies and is one of the most powerful of Japan's eight industrial groups. Some of the largest of Mitsubishi's holdings are experiencing dire financial crises and even those making a profit are far from stable.

Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1998
Finance, Profits, Mitsubishi Corp., Corporate profits

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Subjects list: Japan, Brewing industry, Breweries
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