How an upstart robot maker excels against the big boys

Article Abstract:

Dainichi Kiko Co., a Japanese robot manufacturer, has recorded 50 percent annual growth rates and has reached $26 million in annual sales, but it is still dwarfed by the five large Japanese robot manufacturers, and has to contend with numerous well-financed start-ups that are increasing the level of competition in the market considerably. Toshio Kohno, the founder, president and principle owner of Dainichi Kiko, has earned the respect of analysts and the competition, and he has implemented a strategic plan that he expects will solve the problems that plague his company as it struggles to find a place in the crowded market. Kohno's emphasis on the non-industrial robot market and his export orientation are described.

Process control instruments, Case studies, International aspects, Business planning, Robots, Robotics, Kohno, Toshio, Dainichi Kiko

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Indonesia's biggest importer cultivates exports

Article Abstract:

Astra International, an Indonesian manufacturer, is preparing to shift its emphasis from industry to agribusiness, the exact opposite of most firms in developing countries, but its cofounder and chairman, William Soeryadjaya, claims that the strategy makes perfect sense. Soeryadjaya believes that in order for the company to survive, it will have to be successful exporting and must move away from its dependence on importing, which has made it the second largest company in the country. One reason for the change in strategy is the shrinking of the worldwide demand for oil, which eventually made imports more expensive and led to losses for the firm. Astra's strategy for success and its move to exporting are described.

International trade, Economic policy, Developing countries, Indonesia, Soeryadjaya, William, Astra International Inc.

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Taking the humdrum out of machine-tool selling

Article Abstract:

Amada Co., a Japanese machine-tool manufacturer, has implemented an innovative marketing program through the Amada Machine Tool Show Plaza in Isehara, Japan. Unlike the mundane atmosphere that permeates most such marketing operations, the Amada Plaza boasts modern architecture, comfort and service. Amada has become one of the most successful machine-tool suppliers in Japan through its unique direct marketing operations, with a 27 percent increase in sales to $491 million and profits up 24 percent to $42 million in 1984. However, the company is still susceptible to the ups and downs that affect the rest of the Japanese machine-tool industry. Amada's direct marketing strategy is described.

Special dies, tools, jigs & fixtures, Marketing, Tool industry, Machine tools, Machine-tools, Amada Company Ltd.

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