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Business, international

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Import motivation in manufacturer-overseas distributor relationships: guidelines for U.S. industrial exporters

Article Abstract:

Issues concerning marketing strategies best used by US exporters are examined, focusing of the results of a study regarding US exporters of industrial products and UK importers. Topics include the significant but limited importance of price and product factors, the importance of establishing relationships between importer and exporter, and the difference between regular and sporadic importers.

Author: Katsikeas, Constantine S., Kaleka, Anna
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1999
Statistical Data Included, Research, International aspects, Trading companies, International trade, Marketing research, Market research, Export marketing

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Supply source selection criteria: The impact of supplier performance on distributor performance

Article Abstract:

A systematic examination of supplier performance in purchasing decision criteria of UK distributor firms of information technology (IT) products is reported. The results suggest significant differences between highly performing and poorly performing distributors in relation to their suppliers' performance in four buying decision criterion dimensions.

Author: Katsikeas, Constantine S., Katsikea, Eva, Paparoidamis, Nicholas G.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
Market information - general, Computer and Data Processing Services, Distribution Channels, Decision-making, Decision making, Computer services industry, Information technology services industry, Supply and demand, Retail/reseller channel, Direct market channel

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Global marketing of industrial products: contemporary developments and future directions

Article Abstract:

Latest developments and future or industrial products in international marketing scenario are presented.

Author: Katsikeas, Constantine S.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Forecasts, trends, outlooks, Marketing procedures, Methods, Forecasts and trends, Market trend/market analysis, Company marketing practices, International marketing, Industrial goods

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Subjects list: United States, Marketing
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