In Asia, it's nearly impossible to tell a song from an ad

Article Abstract:

The music industry has become intertwined in corporate advertising, so that songs are both art and advertising. This trend in the music industry has been spurred by increasing piracy that makes it difficult for recording artists to make money off their record sales. As a response recording artists have started making deals with corporations to write songs that endorse products that the artist simultaneously offers for record sales.

Asia, Entertainers & entertainment groups, Advertising, Music industry, Marketing industry

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Disney deal offers a foothold in China's online-game scene

Article Abstract:

Walt Disney Co. of the United States has a deal with Shanda Interactive Entertainment Ltd. of China for the creation of an online game featuring Disney characters to be marketed in China. The online game industry in China generated $455 million last year.

United States, Contracts & orders received, Games, toys, and children's vehicles, Contracts & orders let, Contracts, Walt Disney Co., Video game industry, Video games industry, Contract agreement, DIS, Industry overview

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How Mr. Kong helped turn China into a film power

Article Abstract:

Movie producer Bill Kong has made China a movie powerhouse, bringing together high-quality, low-cost projects and United States distribution deals. Mr. Kong has made a series of movies that have grossed over $500 million.

Financial management, Management dynamics, Public affairs, MOTION PICTURES, Motion Picture and Video Industries, Management, Finance, Motion picture industry, Movie industry, Public relations, Filmmakers, Movie producers (Persons), Company business management, Company public relations, Company financing, Kong, Bill

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