In telecom wars, advertisers win

Article Abstract:

The advertising industry would be most benefited by the pending deregulation of European Union's telephony on Jan. 1, 1998. This view is supported by Jean-Marie Dru, the chairman and founder of advertising agency BDDP of France, stressing that 50% of the gain in BDDP's billings in 1998 came from telecommunications alone. Total advertising budget by telephone firms in French media increased by 66% in 1997, to F2.12 billion, compared with F1.28 billion in 1996, according to market researcher SECODIP of France. Meanwhile, Telefonica, which emerged as the largest advertising spender in Spain, boosted its advertising spending by 7% to $93 million.

Comment:

Europe: The ad industry may be most benefited by the pending deregulation of European Union's telephony on 1/1/98

Europe, Strategy & planning, Wired Telecommunications Carriers, Advertising Agencies, Telephone Communications, Telephone services

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Asian economic crisis may hurt Remy Cointreau

Article Abstract:

Remy Cointreau S.A., a manufacturer of cognac and other beverages from France, suffered during the year ended on Mar. 31, 1998, $112 million in record losses. Remy Cointreau blamed the development on its poor Asian cognac revenues and a mistake on currency hedging. The company is expected by market analysts to experience market problems as a result of economic factors, such as the economic downturn in Asia, and structural factors.

Comment:

Suffers during the year ended on 3/31/98, $112 mil in record losses

Sales, profits & dividends, France, Wineries, Table Wines, Wine, Remy Cointreau S.A.

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