Influence of employee behavioural performance on customer focus strategies

Article Abstract:

A study examining the impact of organizational orientation, including orientation of employee behaviors, towards customer satisfaction, is presented. The study is based on United Kingdom's business-to-business high technology industry.

Personnel administration, High technology industry, Human resource management, Behavior, Corporate culture, Customer satisfaction, Company personnel management, Workers, Customer relations

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Demographic and sponsorship considerations for jazz and classical music festivals

Article Abstract:

The benefits of arts sponsorship for the corporate sponsor and the music festival audiences are examined.

Strategy & planning, Planning, Company business planning, Music festivals, Corporate sponsorship, Art patronage, Jazz festivals, Arts audiences

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The role of the internet in the marketing of independent public house in the UK

Article Abstract:

The effects of internet marketing on the pubs' sales growth and attracting customers are presented.

Drinking places, Drinking Places (Alcoholic Beverages), Usage, Bars, saloons, etc., Bars (Drinking establishments), Internet marketing

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