International environmental marketing claims: real changes or simple posturing?

Article Abstract:

The less substantive and more posturing environmental involvement of US firms compared to those of UK, Canada and Australia suggests US firms going international to assess environmental outlooks. Image-oriented firms may appeal to an uninformed consumer but are less likely to thrive in an intelligent community. The Federal Trade Commission's environment guidelines and other global environmental regulations, however, are important factors for image-oriented US firms to make substantial environmental claims.

Models, Economic aspects, Environmental aspects, Environmental policy, Environmental policy research

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Global account management: the new frontier in relationship marketing

Article Abstract:

The term 'global account management' refers to the extension of account management across national borders. Industry conditions such as underlying market, economies of scale, technology and cost can make a global strategy attractive for business organizations. A brief overview of how companies such as IBM, HP and Xerox have successfully used global account management is presented.

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Strategic marketing planning: a twenty-first century perspective

Article Abstract:

The author reflects on changes occurring within the publication's 21-year history, focusing on the limitations and opportunities that have influenced the development of global markets. Management vision is identified as the critical driver for continued globalization.

Administration of Marketing, History, Influence, Globalization

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