Internet interface proves helpful in drug sales; convenience buys more time with doctors

Article Abstract:

AstraZeneca PLC put iPhysicianNet computer systems into the offices of doctors that are most likely to write prescriptions for its drugs. Doctors can learn about the company's drugs on his or her own time and then ask for a followup visit from a sales rep. Doctors spend about 5-9 minutes online with AstraZeneca whereas they spend only seconds with sales reps when patients are sitting in the waiting rooms. AstraZeneca is sure this is a more prosperous way to promote its pharmaceutical products.

United Kingdom, Electronic computers, Computers, Electronic Computer Manufacturing, Marketing procedures, HEALTH SERVICES, New Electronic Marketing, Channels of Distribution, Medical Services NEC, Other Ambulatory Health Care Services, Usage, Digital computers, Health care industry, Marketing, Brief Article, Medical care, Contracts, AstraZeneca PLC, AZN, Videoconferencing, IPhysicianNet

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ICN's plan to split three ways leaves analysts in doubt

Article Abstract:

ICN Pharmaceutical Inc.'s plan to divide itself three ways is raising concerns among investors. The plan to split into three separately publicly traded firms is causing investors to doubt the true value of the restructuring.

ICN Pharmaceuticals Inc., ICN

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Novo Nordisk unveils plan for splitting businesses

Article Abstract:

Novo Nordisk AS has revealed its plans to restructure itself into two individual firms. The company hopes the "demerger" will give its industrial-enzymes and healthcare operations more room to work with other firms.

Denmark, Novo Nordisk A/S

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