Issues of product standardization in the leisure industry

Article Abstract:

A research study analyzes the UK leisure industry's product standardization issues. The age breakdown of the subjects and their previous use of the product were used as segmentation criteria for the analysis of consumers' perceptions. Results show that standards can be established for leisure products via a product's tangible and intangible elements. As a result, business enterprises are able to reap the benefits of economies of scale and scope. Still, continuous capital investment and veteran service staffs are necessary to achieve a consistent product quality.

Recreation NEC, Standards, Research, Standardization, Leisure industry, Recreation

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Boats and boating

Article Abstract:

In 1995, the UK market for boats totalled 185 million pounds sterling, up from 160 million pounds in 1993, but down from 245 million pounds in 1990. Sales estimates for 1996 total 203 million pounds. Of total value, 44% is accounted for by power boats, with sailing boats representing a further 42%. The market has been largely affected by the recession. Details of key trends is included, along with a market overview, details of market size and sectors, supply structure, advertising, distribution, consumer data and forecasts for the future.

Ship and Boat Building and Repairing, Ship & Boat Building, Ship and Boat Building, Recreational Boating, Industry Overview, Transportation equipment industry, Boats and boating, Boating, Boats

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Betting shops

Article Abstract:

The UK's betting shop industry has been seriously affected by the impact of the National Lottery, with the industry initially losing income, but a series of marketing initiatives has helped it regain lost ground. The National Lottery has increased consumers' awareness of gambling, with the total market up by 25%, and has also prompted a rationalization in the the betting shop sector, with the four major chains, Ladbrokes, Hills, Corals and Stanley, increasing their dominance.

Other Gambling Industries, Retail Sales, Off-Track Betting, Analysis, Gambling industry, Book-making (Betting), Bookmaking (Betting), Off track betting

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