BT bets big on WAP marketing

Article Abstract:

British Telecommunications PLC's (BT Cellnet's) lead in the U.K. wireless Internet market has not helped the company in overcoming U.K. consumers' wariness of WAP (wireless application protocol). The firm reported that in the second quarter, only roughly one in four of BT Cellnet's new customers requested a WAP-enabled phone, and only 200,000 WAP handsets have been sold in the U.K. overall.

British Telecommunications PLC

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NTT DoCoMo says it's looking for U.K. i-mode launch partners

Article Abstract:

NTT DoCoMo Inc. said it was seeking partners for the launch of its i-mode mobile telephone service. The company is seeking partners for the service in the United Kingdom.

Japan, Strategy & planning, COMMUNICATION, Communications, Broadcasting and Telecommunications, Planning, Communications industry, NTT DoCoMo Inc., Company business planning, Wireless telecommunications service

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Italian Telecom competition is poised to intensify with WIND's dual service

Article Abstract:

WIND Telecommunicazioni S.p.A. is launching its fixed-line and mobile telecommunications services Mar 1, 1999. The converged service is expected to intensify competition in a market already roiled by the takeover battle between Olivetti S.p.A. and Telecom Italia S.p.A. WIND's larger rivals have not yet integrated their cellular and fixed-line businesses. WIND hopes to gain an 18% share of Italy's cellular market and a 13% share of the fixed-line market by 2003, and expects to break even by 2002. The firm is offering billing by the second, and plans to attract customers with new services, including Internet packages.

Comment:

WIND Telecommunicazioni S.p.A. launches fixed-line and mobile telecoms service Mar 1, 1999

Italy, Wired Telecommunications Carriers, Telephone Communications, Services introduction, Telephone communications, exc. radio, Telephone services, Abstract, WIND Telecommunicazioni S.p.A.

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