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J.C. Penney wises up to the ways of business; firm moves to central purchasing, better layout

Article Abstract:

Marketing strategies, which include store layout, and central wholesale buying from its Texas headquarters are helping Penney's revive itself with employee enthusiasm and customer sales. Even as sales dropped for most other retailers after September 11th, Penney's saw impressive increases. Frumpy shoes and clothes are out, style is in; purchasing is done more often and stores look cleaner, less cluttered.

Author: Zimmerman, Ann
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
United States, Corporate Images, Statistical Data Included, J.C. Penney Corporation Inc.

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Marks & Spencer plans to dress up its worn-out look

Article Abstract:

Marks & Spencer PLC is introducing more inviting storefronts as part of the company's efforts to show a newer, more modern image. Marks & Spencer has been hit by falling sales and profits.

Author: Beck, Ernest
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
Marks and Spencer PLC

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Once-staid Selfridges gets hip

Article Abstract:

Department store Selfridges replaces its merchandise with more upscale products, thus attracting fashionable clients it could not bring in to the store previously.

Author: Idudu, Ogale
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
Selfridges Ltd.

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Subjects list: Marketing, Department stores, United Kingdom
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