J&J is told it can't sell Benecol as dietary aid

Article Abstract:

The US Food and Drug Administration (FDA) has ruled that Johnson & Johnson's (J&J) Benecol products cannot be sold as a dietary supplement. The Benecol products are designed to reduce cholesterol in users. The FDA's decision is a serious setback for J&J which was planning to launch Benecol products beginning in January 1999. The FDA determined that the Benecol spread is a food product and that it cannot be placed in the dietary supplement category. To categorize the spread as a food product could lead to at least a six-month delay in its launch.

Product information, Vitamin, Nutrient & Hematinic Preps, Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Johnson & Johnson, JNJ

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Seagram may be about ready to drop Tropicana brand from its family tree

Article Abstract:

Seagram Co. is said to be considering the sale of Tropicana Beverage Group because of its interest in expanding into the record business. Brandenton, FL-based Tropicana, which is known for its chilled orange juice, has an increasing market share with overseas marketing efforts observed as paying off. Observers said Tropicana may be acquired for $2 billion to $4 billion or eight to 15 times its approximate cash flow of $260 million for the 1998 fiscal year. The sale could fund efforts to acquire PolyGramm NV for close to $11 billion.

Comment:

Is said to be considering the sale of Tropicana Beverage Group because of its interest in expanding into the record business

Asset sales & divestitures, Liquor, Distilleries, Seagram Company Ltd., Article

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How Gallo got front-row seats at Fashion Week

Article Abstract:

Ecco Domani wine was the darling at New York Fashion Week's gala events. The Signature of Fabrizio Gatto adorns every label "fashioned in Italy, the heart of today's style and design". The wine is marketed by California vintner E. & J. Gallo Winery.

Marketing procedures, Marketing, Wine industry, Wineries, Company marketing practices, Company Profile, E.&J. Gallo Winery

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