Just an American girl

Article Abstract:

Steering clear of conventional advertising, and focusing on mail-catalogues, a smart Web site, and a dedicated customer service program, has proven an absolute success for marketing the popular plastic doll, American Girl.

Dolls

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Digital eye

Article Abstract:

Norman Mayot, the creative director of Toronto-based Sonic Boom Creative Media, presents her opinion on three Web sites u Wines-france.com, Mygutfeeling.ca and Cornergas.com.

Beliefs, opinions and attitudes, Executives, Mayot, Norman

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The lessons of Squidoo

Article Abstract:

This article discusses about the role of Squidoo.com, a network of user-generated lenses, in improving marketing practices.

Methods, Analysis, Internet marketing, User generated content

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