Kodak E100VS Dare Double Dare

Article Abstract:

Kodak Canada, with the help of its advertising agency, Marketing Drive Canada, has won a 2000 Canadian Promo! Gold Award for topping the Best Use of Direct Marketing category with its 'Dare Double Dare' promotion for the E100VS film. The campaign, which was launched during the spring of 1999, has been found by judges as simple and highly-targeted. The direct mail packages sent to select commercial photographers contained five rolls of Kodak Professional Ektachrome E100VS film, a brochure highlighting the film's attributes, and a brochure with a mail-in component offering photographers a chance to receive an additional five free rolls of film upon completion of a short survey.

Photographic Film, Photographic Film, Paper, Plate, and Chemical Manufacturing

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BMW RSVP 5 Series Comparison Drive

Article Abstract:

BMW Canada, with the help of its advertising agency, Cundari Integrated Advertising, has won a 2000 Canadian Promo! Gold Award for topping the Best Activity Generating Brand Awareness and Trial Recruitment category with its 'RSVP 5 Series Comparision Drive' promotion. The campaign included the distribution of direct mailers to the company's target market,inviting them to sign up for a personal test drive of the BMW 5 Series as well as five of the car's competitors.

Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing

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Why spam is a nuisance, not a crisis

Article Abstract:

The author makes the point that spam is not a crime, just annoying. The author is responding to Keith Thirgood's column "The big e-mail marketing lie" (Digital Marketing/Marketing, April 21, p. 18).

Advertising Management-Electronic Media, Social aspects, Methods, Usage, Electronic marketing, Spam (Junk email), Unsolicited bulk e-mail

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