Kokanee brews up fans in the U.S

Article Abstract:

Labatt Brewing Co Ltd has reported increasing sales for its Kokanee beer brand in the US. The company said that sales in the states of Washington, Oregon, Idaho, Montana and Alaska jumped by an average of 60% in 1998, although advertising for the brand is minimal. The beer, which is brewed through Columbia Brewery in Creston, British Coumbia, is targeted at the 24-to32-yr-old market in the US, compared to the 19 t0 29 in British Columbia.

Beer & Other Malt Beverages, Breweries, Malt beverages, Labatt Brewing Company Ltd.

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Sharp tactics

Article Abstract:

The controversial Vancouver Coastal Health supervised injection site's media relations strategy to attract drug addicts is discussed. The aim of this site is to provide information to drug addicts.

Management dynamics, Specialty hospitals exc. psychiatric, Specialty (except Psychiatric and Substance Abuse) Hospitals, Rehabilitation Facilities, Drug Addicts, Management, Drug abusers, Company business management, Rehabilitation centers, Rehabilitation centres

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AG Hair styles a rebranding

Article Abstract:

The author examines plans by AG Hair Cosmetics to expand its market in Canada. Topics include market development, advertising campaigns, and marketing strategy.

Marketing, Advertising campaigns, Strategic aspects, Foreign operations (Business), Brand image, Market development, AG Hair Cosmetics Inc.

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