Korean marketing in China: an exploratory analysis of strategy-performance relationships
Article Abstract:
The impact of marketing methods of Korean companies such as Lotte Confectionery, which captured Chinese market share, is examined.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
China, Marketing procedures, Market share, Global Marketing, Methods, Manufacturing industry, Manufacturing industries, Company market share, International marketing
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
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Seeing through Kim's Korea
Article Abstract:
An analysis of the contributions Kim Jong-Il, Kim Jong Pil and Kim family regime in the development of South Korea is presented.
Publisher: Review Publishing Company Ltd. (Hong Kong)
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2005
Public affairs, Political activity, Political aspects, Family, Kim Jong-Il, Kim Jong Pil
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2005
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Subjects list: South Korea
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