Kraft buzzing about honey cereal
Article Abstract:
Kraft Canada Inc relaunched its Honey-Toasted Shredded Wheat cereal brand with a new packaging and multimedia ad campaign. Shredded Wheat's line extension was launched in Feb 1998 but sales tapered off because the brand became indistinguishable from other cereals advertised with yellow packaging. The ad campaign includes includes billboards, TV-on-floor ads in grocery stores and a 26-week buy of the interior and exterior of transit buses which are painted to look like a bee.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Thinking about the box
Article Abstract:
A panel of marketing experts voiced out their opinions on recent on-pack cereal promotions. General Mills Cheerios, General Mills Apple Cinnamon Cheerios, General Mills Frosted Cheerios, General Mills Honey Nut Cheerios, Kellogg's Frosted Flakes, Kellogg's Frosted Flakes Honey Crunch, Kellogg's Rice Krispies, General Mills Rice Krispies, Post Shreddies and Maple Crunch Shreddies, and Post Maple Crunch Shreddies were evaluated in terms of their likely impact on kids.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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