Lintas hopes to find 'fresh ideas' in Swedish hot shop

Article Abstract:

Swedish advertising company Welinder Advertising has been bought by Ammirati Puris Lintas to cash in on the innovative and technical skills of Welinder's largely international staff and by spreading their successful marketing approach into Lintas's worldwide operation. The company will become known as Welinder Ammirati Puris Lintas and will be managed by Scott Goodson and Tomas Tobiasson.

Mergers, acquisitions and divestments, Ammirati Puris Lintas Inc., Welinder Advertising

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Whirlpool centralizes $30m media account with Optimedia

Article Abstract:

Whirlpool Europe's media buying and planning account has been consolidated through Optimedia, owned by Publicis FCB. Creative work had previously been handled by Publicis FCB while Optimedia, the sister agency, had handled media for the brand, with Lintas handling creative work on the Bauknecht brand and Initiative, owned by Lintas, handling the media account.

Whirlpool Europe B.V., Optimedia UK

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Benetton's Toscani creates advert for Apple

Article Abstract:

Apple Computer has commissioned Benetton's creative director Oliviero Toscani to create an advertisment. The computer company is running the print ads in the clothing industry magazine Colors. Apple says there are no plans to ask Toscani, who is known for his provocative ad campaigns for Benetton, to make any more advertisements.

Electronic computers, Microcomputers, Computer industry, Brief Article, AAPL, Apple Inc., Toscani, Oliviero

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