Listerineman meets Batman
Article Abstract:
Pfizer Canada's advertisement for Listerine shows Adam West from the original Batman series in the third spot of the company's 'Action Hero for Your Gums' campaign. According to Kareth Wernham, brand manager at Kirkland, Quebec-based Pfizer, West 'was a very unique tie. It really shows to the conviction of our character's belief that the brand is an action hero.' The campaign, which was created by Toronto-based J. Walter Thompson Co, is airing in English Canada on leading stations and print advertisements are appearing in Quebec.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Maybelline
Article Abstract:
Maybelline Co has chosen to make a media buy in women's washrooms to advertise the company's Wear n' Go Lipstick. The cosmetics manufacturer will be placing postering and silver 'mirror' stickers in bathrooms of restaurants and bars in major Canadian centres until Dec 24, 2000. The national campaign, which was developed by Marketel and Zoom Media, also includes running television commercials promoting the debuting lipstick.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Mori's B team. Japan's failed rebellion. Sorry Mori
- Abstracts: The wind in the Balkans. Will Milosevic go? More trouble in the Balkans
- Abstracts: Wahid stands back to start again. Wahid battles on. Indonesia's worried leader
- Abstracts: Wahid stands back to start again. Will Wahid be next?
- Abstracts: Cutting out the middleman. Farewell to the floor? Heads, shoulders and broadening bottoms