Looking for a handout

Article Abstract:

The leading daily newspapers in Canada are giving away free copies as an innovative strategy to protect their market shares and expand their subscriber base. The National Post has been giving awat 25,000 papers a day in sampling areas which are determined by mapping all of Canada with geographic data. Meanwhile, Globe and Mail is focusing its giveaways in areas where it can maximize readers per copy such as airport limousines and office towers in Toronto's financial districts. The Toronto Star, on the other hand, is giving free copies to schools and universities.

Newspapers, Newspaper Publishers, Newspaper publishing

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Play power

Article Abstract:

Sony Music Canada uses Prozzak, an animated or virtual band, as a marketing tool to attract more visitors to its Web site. People who access the Web site can play a video game in which they would be asked help Simon, a member of Prozzak, fall in love. Sony believes that the online band is an ideal way to reach its target market of young people. The company has the opportunity to talk directly to fans, who might request that Prozzak's songs be played over the air.

Advertising, Record Production, Recorded Music Producers

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Multi-channel blues

Article Abstract:

Computer manufacturers that include Dell Computer Corp, Compaq Computer Corp and International Business Machines Corp are aware that shifting to direct-to-consumer selling through the Internet will increase their profit margins. They are, however, cautious in making the shift because this movecomes with the risk of alienating traditional retail channels that include value-added resellers and solution integrators, which still produce 80% of sales

Electronic Computer Manufacturing, World, Minicomputers

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