Loyalty cards and the major supermarkets

Article Abstract:

The UK's three leading supermarket chains, Tesco, Sainsbury and Safeway, have all launched loyalty cards since 1995, and such cards are expected to become increasingly important as a marketing tool. Loyalty cards allow the supermarkets to record data on customer spending habits, and this reinforces the move away from the price wars of 1995 and towards a more targeted discounting strategy. New developments in loyalty cards include Tesco's Clubcard Plus, which marks a move into financial services, and Safeway's pilot self-scanning scheme.

Marketing, Supermarkets

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The personal computer industry

Article Abstract:

The introduction of microprocessors in computers has reduced the cost of PCs and extended their usage. PCs have increased their market share while minicomputers and mainframes are becoming less important. The PC market is more competitive than the software market, where Microsoft dominates. Computers with CD-ROM drives are becoming more affordable for home users. The function of PCs and television looks set to overlap with the devlopment of multimedia technology.

Computer software industry, Computer industry, Software industry, Economic aspects, Multimedia technology, Multimedia systems

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