MTV and CNN pull plug in Amsterdam

Article Abstract:

CNN International and MTV have dropped their cable services in Amsterdam, the Netherlands, in a move to protest the "unacceptable" yearly fees of more than $300,000 that was asked by operator A2000. According to Phil Kent, who is the president of TBS International, the parent firm of CNN International, A2000's conditions for renewal were not proportionate with those effected by other satellite and cable operators across the globe. Meanwhile, MTV was angered by a proposal made by cable programming body the APR that MTV should apportion its channel with competing music services The Box and TV Noordze.

Cable Television Systems, Cable Networks, Satellite Telecommunications, Satellite TV Communications, Services discontinued, Cable television broadcasting industry, Cable television, Satellite television, MTV Networks Inc., Cable News Network. CNN International, A2000

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De Telegraaf looks abroad

Article Abstract:

DeTelegraaf Holdings revealed to shareholders that it is considering an international growth or possibilities outside the Netherlands. The financially-endowed publisher of the Dutch mass circulation daily, is the last of the giant Dutch-language publishers to shed its exclusive Dutch status. Fred Arp, a board member, said that DeTelegraaf will be looking into areas it is acquainted with such as printing and publishing. Arp also said it is difficult of further growth in the Netherlands, where the newspaper market is tied to publishers such as itself, VNU, Wegener Arcade and PCM Uitgevers.

Strategy & planning, Newspaper Publishers, Print Media, Daily & Sunday Newspapers, Daily newspapers, DeTelegraaf Holdings

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Dutch TV "overrated"

Article Abstract:

Television is not as important to Dutch consumers as previously believed, noted NIPO and Velkamp of the Netherlands. The medium only posted an average performance as a data provider, stimulant, and time monitoring system. The research also showed television as being highly irritating to viewers. Unfortunately, the ailing commercial television operator Holland Media Group is planning to reduce its laborforce and initiate cutbacks at this time. Veldkamp director Fred Bronner noted that conventional audience surveys or ratings fail to give an accurate picture of audience behavior.

Labor force information, Television Broadcasting, Marketing procedures, Research Findings, Marketing/Advertising Methods, Geographic, Consumer Attitudes, Television broadcasting industry, Holland Media Group, NIPO, Velkamp

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