Making intelligence count

Article Abstract:

Virtually all companies acknowledge the importance of market intelligence, but being market-oriented incorporates continuous learning about the market and being responsive to the market. Market sensing appears to be pervasive among companies, but the best performers are those who are sensitive to competitive moves and who understand marketing as an inherent business function, where the final result of the whole business is perceived, as if from the customer's point of view. Organizational alignment must be achieved to make intelligence count.

Market Research Techniques NEC, Research, Market research, Business intelligence, Competitive intelligence

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Implications for including shared strategic control in multi-party relationship models

Article Abstract:

A study examining the effects of shared control as a factor in the proper modeling of many multi-party relationships is presented.

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Addressing complexity to increase value creation

Article Abstract:

The negative impact complexity can have on firms, and need to address its root cause and methods to prevent it, are presented.

Prevention, Complexity (Philosophy)

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