Managerial Guidelines for Trade Show Effectiveness

Article Abstract:

The effective use of trade shows in the industrial promotion mix is discussed. A clear definition of the product or market in trade shows is discussed. Preshow and postshow marketing campaigns can increase the effectiveness of the exhibit. After participating in a trade show its effectiveness must be evaluated. Before selecting a trade show to attend, audience data must be reviewed carefully.

Standards, Fairs

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Guidelines for marketing in Iran

Article Abstract:

The recent history of Iran has seen the fall of a monarch, a cultural revolution, and the establishment of an Islamic State. The country has made tremendous strides in the standard of living in spite of an extended, bloody war. these changes have created marketing opportunities for importers. (Reprinted by permission of the publisher.)

Marketing, International trade, Iran, Islamic countries

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Understanding corporate B2B web sites' effectiveness from North American and European perspective

Article Abstract:

The factors of information that influence corporate web sites' effectiveness in business-to-business (B2B) context and whether these factors differ by web site user's national origin are examined. The results indicate that informativeness of a corporate web site is important for both the North American and European visitors.

United States, General services, Usage, Company Web site/Web page, Web sites (World Wide Web), Company systems management, Information management, Web sites, Business-to-business market, Business to business market

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