Managing marketing during stagflation in Yugoslavia

Article Abstract:

Yugoslavian marketing managers react mildly to stagflation than their Western counterparts. The differences in the general economic environment as well as marketing methods between free and planned economies account for this high impact-mild response phenomenon. While marketing managers in the West tackle stagflation by efficiently adapting theirmarketing strategies, Yugoslavian marketers adjust to the regulatory environment.

Management and Public Relations, Inflation (Finance), Marketing management, Yugoslavia, Inflation (Economics), Corporations, Yugoslav

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Decentralized R&D for global product development: strategic implications for the multinational corporation

Article Abstract:

A decentralized approach to research and development (R&D) is proposed for multinational corporations that seek to be a player in the global market so they can effectively compete on both product quality and cost. The comparative advantages of decentralizing R&D facilities in strategic locations around the world and the effect of this decentralized approach in the multinational firm are discussed.

Analysis, Product development, Industrial research, International business enterprises, Multinational corporations, Privatization, Privatization (Business)

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Transforming the consumer in Russia and Eastern Europe

Article Abstract:

The results of a study on consumer transformation in Russia, Hungary and Poland are outlined. Scholars in these countries present their views on the impact of the shift to a market economy on the consuming public. The adjustments being made by these consumers in response to new economic realities are also described. Implications for international marketing managers are discussed.

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