M&M'S VOYAGER SKIDS, TO BE REPOSITIONED IN TRAVEL SEGMENT

Article Abstract:

Mahindra & Mahindra (M&M) has shifted its multi-purpose van from the personal transport to the travel segment. Sales of the Voyager have been falling in the past 6 months. Only 1,500 Voyager vans have been sold since its launch in December 1997. Mahindra & Mahindra has reduced the production of Voyager to 80- 100 per mensem from its targeted manufacture of 220 vans a month. The Voyager costs Rs5.26 lakh for the standard version and Rs5.56 lakh for the deluxe version. This high price has hit the sales of the Voyager. It plans to reduce the cost of the van by buying dies from Samcor of South Africa and produce the panels itself. Mahindra & Mahindra imports panels as knocked-down kits and assembles them at its plant in Zaheerabad. It plans to increase the indigenisation of the Voyager from 70 percent to 90 percent to reduce the cost of the vehicle. (rk) (kvr)

Comment:

Mahindra & Mahindra (M&M) has shifted its multi-purpose van from the personal transport to the travel segment.

Sales & consumption, Mahindra and Mahindra Ltd.

---

GENERAL MOTORS LAUNCHES TWO VERSIONS OF ASTRA

Article Abstract:

General Motors has launched two versions of Astra - Opel Astra 1999 and Astra Club. The Astra 1999 has new seats, chrome exhaust tip, full flush wheel caps, Blaupunkt CD compatible stereo as standard fittings. It has stopped production of Astra 1998 model. It has raised the price of Astra 1999 by Rs5,000 to Rs8.3 lakh and Opel Club by Rs1 lakh to Rs9.3 lakh. (rk)(psr)

United States, Product introduction, General Motors Corp., GM

---

Similar abstracts:

• Abstracts: THOMAS COOK REPORTS 19% JUMP IN `98 NET. THOMAS COOK LAUNCHES GLOBAL SERVICES IN INDIA. ITHL NET DIPS, TO PAY 20% DIVIDEND
• Abstracts: CHENNAI'S WATER PROJECTS TO BE FINALISED BY NOV COAL SUPPLY POLICY FOR PVT POWER PLANTS FINALISED KARNATAKA TO SET UP ANOTHER IRRIGATION CORPORATION
• Abstracts: GOLDEN TOURIST RESORTS - INVESTORS ARE AMUSED, SERIOUSLY SITA HOLIDAY RESORTS POSTS Rs 10.9-CR TURNOVER
• Abstracts: BASF INDIA - A BONUS HARVEST KERALA CHEMICALS & PROTEIN FUNDS TAKE 9.6% STAKE IN HLCL

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.