Market sectors: oral hygiene

Article Abstract:

The oral hygiene sector of the cosmetics and toiletries market in Hungary has reported sales of $39.9 million in 1997, up from $38.4 million in 1996 and $33.3 million in 1993. The sector has secured a 12.1% market share in the overall cosmetics and toiletries market from 1993 to 1997. Sales growth of the sector, which consist of toothpaste and toothbrush in Hungary, has increased by 20% during the review period. The growth, which moved at the same rate as in other sectors of the market, was attributed to a rise in advertising and health awareness of consumers in Hungary.

Comment:

Hungary: Oral hygiene sector has reported sales of $39.9 mil in 1997, up from $38.4 mil in 1996 and $33.3 mil in 1993

Soap and Other Detergent Manufacturing, Mouthwashes & Dentifrices, Toothbrushes, Broom, Brush, and Mop Manufacturing, Toothpaste, Oral hygiene products, Toothpastes

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Market sectors: sun care

Article Abstract:

The sun care sector of the cosmetics and toiletries market in Hungary has reported the least market share secured at 1.5% to a sales of $4.9 million in 1997 in the overall market. Sun care products, which is also the newest in the overall cosmetics and toiletries market, has reported about 11% rise in value terms from $4.4 million in 1993 to 1997. The growing consciousness of Hungarians to health as well as environment-related issues have helped propel the sector during the five-year review period although its rate of growth is still considered slow by analysts.

Comment:

Hungary: Sun care sector of cosmetics & toiletries mkt has least market share at 1.5% w/ sales of $4.9 mil in 1997

Market share, Suntan & Sunscreen Lotions, Sunscreening agents

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