Market sectors: sweet biscuits: breakfast biscuits

Article Abstract:

Plain breakfast biscuits took the highest share in the breakfast biscuits subsector, with 70% of volume sales in 1997. Breakfast biscuits in Italy, which are also called frollini, are available in the form of a classic biscuit or enriched with cream and butter. Sometimes, they also come with the addition of a health food ingredient like wholemeal flour or soya, which are more popular among Italians who are putting greater importance on a healthy diet. breakfast biscuits that carry a health food ingredient saw increase of seven percentage points in volume share over the review period.

Comment:

Italy: Plain breakfast biscuits took highest share in breakfast biscuits subsector, with 70% of volume sales in 1997

Industry Market Data

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Market shares: savoury biscuits: brand

Article Abstract:

Barilla's Gran Pavesi brand dominates the sales for savoury biscuits sector, grabbing a share of 26% of volume sales in 1997 and recording increase of two percentage points in volume share over 1996-1997 period. Barilla's Mulino Bianco is the second leading brand in the savoury biscuits market, accounting for 17% of volume sales in 1997. Ownership of the two leading brands in the savoury biscuits market makes Barilla the leading player for that sector with a volume share of 43% in 1997. Barilla's success has been credited to the quality of its products.

Comment:

Gran Pavesi brand dominates sales for savoury biscuits sector, grabbing a share of 26% of volume sales in 1997

Company Planning/Goals, Barilla, Gran Pavesi

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