Marketing a leisure life

Article Abstract:

Adult lifestyle communities in Canada is thriving, particularly in Ontario where the real estate category has grown 2,000% in the past decade. In Toronto, at least 100 families reportedly leave every week to seek the resort-type lifestyle that the communities claim to offer. Before settling into a particular community, the buying crowd consider many factors, including location, home design, amenities and even builder reputation. Meanwhile, marketing tools for the category involve national newspapers and direct mail. Ground-level marketing has also been cited as an important part of marketing as it involves dealing personally with the prospective buyers.

Market information - general, Single Family Housing Construction, Direct Marketing, Retirement Housing, Residential construction, Retirement communities

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The last market

Article Abstract:

Canadian funeral directors are coming up with new marketing strategies to instill to consumers that their services are still relevant. For instance, Toronto, Canada's Cardinal Funeral Homes redesigned its funeral homes, installed a children's play room and a full sound system. The company even tapped the services of Jane MacGillivray Productions of Toronto to come up with a comprehensive marketing strategy. Cardinal will roll out new ads in The Best Book and community and daily papers beginning summer of 1998.

Marketing/Advertising Methods, Funeral Homes and Funeral Services, Funeral Services, Funeral industry

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Fiddling with the script

Article Abstract:

Most theaters and theater festivals across Canada prefer the newspapers either as the number one or the second choice as marketing medium. The trend has been attributed to lower costs, timing of ads with ticket sales and openings, ease of distribution through key urban and rural publications and the fact that most theater goers are newspaper readers. Newspapers are also long been known as popular reference tools.

Advertising and Related Services, Newspaper Advertising, Theater Arts, Theater Companies and Dinner Theaters, Theater

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