Marketing in UK sport associations

Article Abstract:

The marketing efforts of UK sport associations are studied. Results show that only a small number of sport associations are inclined towards marketing. The major factors influencing marketing efforts are the size of the association and respondents' perceptions about the spectating and playing status of their sport. Most associations also lack knowledge of marketing and perceive this as a purely promotional or profit-making function.

United Kingdom, Surveys, Associations, Sports teams

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The trouble with Kim

Article Abstract:

Jay Kim may face charges of violating federal laws for using non-US citizens' and corporate donations for his campaign for a seat in the 41st Congressional District. Korean companies and individuals, who admitted to the charges, referred to ethnic solidarity as the reason for their political contributions.

United States, Cases, Political activity, Political aspects, Campaign funds, Los Angeles, California, Koreans in the United States, Koreans, Kim, Jay C.

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The trouble with marketing research is marketing researchers

Article Abstract:

Challenges posed in marketing research, are discussed. Suggestions for solving the issues related to marketing research are also detailed.

Methods, Analysis, Market research

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