Exploring a new typology of advertising appeals: basic, versus social, emotional advertising in a global setting

Article Abstract:

This study proposes, and empirically examines a new typology of emotional global appeals in terms of consumers' similarity of response. Each basic emotion possesses an evolutionary survival value, is associated with a different pattern of autonomic nervous system activity and facial expression, and is acquired early in the socialisation process.

Psychological aspects

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The influence of advertising on the pattern of food consumption in the UK

Article Abstract:

This paper gives results of research about whether advertising influences food choices in the United Kingdom. Issues covered include type of food advertised, ratio of expenditures in various food categories, government food advertising, unfavorable food advertising, and other issues.

United Kingdom, Crop Production, FOOD AND KINDRED PRODUCTS, Food, Consumer Behavior, Food industry, Statistics, Advertising research

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