MasterCard aims to block major rival, American Express, in Asia distribution

Article Abstract:

MasterCard International is blocking the attempts of rival American Express to expand in Asia. MasterCard's Asia-Pacific board has issued a resolution that indirectly warned its member financial institutions not to do business with American Express if they want to retain their MasterCard franchises. American Express says that it will do everything to fight the move. American Express is the least successful in Asia among the three biggest US credit card companies. It holds only 7.5% of the market, while Visa and MasterCard have market shares of 35.9% and 36.8%, respectively.

Bank Credit Cards, Management, MasterCard International Inc., Asia, Credit and debit card industry, Credit card industry, American Express Co., AXP

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UBS uses Chinese poems to enhance image in Asia

Article Abstract:

The Union Bank of Switzerland has embarked on an international advertising campaign by using Chinese poems such as those of Lao Tzu in its commercials. These poems are recited in Mandarin by a Chinese actor and are seen on television channels. They are aimed at the big overseas Chinese communities both in Asia and elsewhere. The bank aims to compete with American and British banks, which established their presence among the Chinese much earlier.

Banking industry, Commercial banks, Usage, Union Bank of Switzerland, Chinese poetry

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Agencies rush to China

Article Abstract:

Advertising agencies are setting up shop in China as the country holds potential for them to be recognized and become profitable. Advertising agencies predict that the fast growing Chinese economy may make the country surpass the US as the largest advertising market by 2015. China lready ranks 9th in terms of media space spending and agencies are expanding operations to other cities and adding staff.

China, Advertising agencies, International aspects

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