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Business, international

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Media Experts

Article Abstract:

Media Experts is a finalist for the Agency of the Year award for 2007. The Montreal-based advertising agency has grown with new high-profile hires, a new office in Vancouver and around $70 million in accounts. Media Experts' account wins, such as the ING Direct and Best Buy accounts, are discussed.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Achievements and awards, Growth, Company growth, Cover story

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Avoiding an AOR

Article Abstract:

Cossette Media has won the federal government's media Authorized Organizational Representative account last month. The company has lost one of it important accounts of McDonald's Canada media business worth $44 million. The new government account is estimated at $100 million.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Public contracts, Government contracts, Cossette Communication Marketing, Government contract

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Trashy Toronto ads pick on litterbugs

Article Abstract:

Axmith McIntyre Wicht has created innovative ads to guilt citizens of Toronto into refraining from littering.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Advertising, Advertising and Related Services, Public Sector Advertising, Ontario, Usage, Prevention, Public service advertising, Litter (Trash), Axmith McIntyre Wicht

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Subjects list: Canada, Advertising agencies, Contracts, Contract agreement
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