Men's toiletries

Article Abstract:

A report on the men's toiletries retail industry in France, Germany, Italy, Spain and the UK for the period 1994-98 and the future outlook of the industry from 1998-2003 are presented. The industry is divided into shaving product sector and others product sector. Products in the shaving sector include blades, razors, shaving foams, gels, soaps, creams,lotions, moisturizers and aftershave balms. In the others sector, products include male-specific deodorants, bath and shower products, talcum powders, and products for washing, styling and coloring for men.

Marketing procedures, European Union, Research Findings, Toiletries industry

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Men's toiletries

Article Abstract:

The European men's toiletries market has expanded due to a demographic shift which has created an interest in personal hygiene and good grooming. Toiletries firm Gillette Co. has continued to dominate in the market through its niche marketing tactics and innovative products under the SensorExcel and Gillette Series such as razors, deodorants, and blades. Markets in the UK, Spain, Italy, and Germany are expected to continue expanding through 2001 due to the introduction of more toiletries.

Social aspects, Marketing, Gillette Co., G, Men

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Men's toiletries

Article Abstract:

A review of the European market for men's toiletries reveal that male fragrances remain the biggest sector of the market. Recession in certain market sectors continue to affect market growth. Despite this, a greater number of male consumers have been reported due to an increase in personal hygiene awareness. To enhance market growth, manufacturers have turned to product innovation and niche marketing.

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