Bling-bling Buick: seeking younger buyers, General Motors' staid brand uses customized cars, celebrities to reach the hip-hop crowd

Article Abstract:

In an attempt to attract young urban African American consumers, General Motors Corp. is changing its marketing approach for its Buick automobiles . The company is using celebrities like hip-hop artists in its advertising campaigns, and is customing Buicks following popular trends.

Automobiles, Automobile Manufacturing, Targets & Markets, Automobile industry, Buick (Automobile), African American market

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GM and Toyota bet big that pickups pick up

Article Abstract:

General Motors Corp. and Toyota Motors Corp. are both introducing redesigned full-size pickup trucks, despite declining sales of such vehicles. General Motors has introduced a new Chevrolet Silverado, while Toyota's new Tundra should be available in February 2007.

Light Truck and Utility Vehicle Manufacturing, Trucks, Pickup, Japan, Marketing, Company marketing practices, Pickup trucks, Toyota Motor Corp., Chevrolet Silverado (Truck), Toyota Tundra (Truck), Light duty trucks, TM

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