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Business, international

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Merit pay, responsibility, and national values: a U.S.-Taiwan comparison

Article Abstract:

The article compares how employers in Taiwan and the United States judge and reward work performance. Americans, being individualists, reduce merit pay to poor performers while Taiwanese employers, as collectivists, tend to reward more workers, including failing employees, to promote group harmony.

Author: Salter, Stephen B., Brody, Richard G., Lin, Suming
Publisher: American Accounting Association
Publication Name: Journal of International Accounting Research
Subject: Business, international
ISSN: 1542-6297
Year: 2006
United States, Personnel administration, Venture Analysis, Usage, Human resource management, Employers, Comparative analysis, Business enterprises, Company personnel management, Merit pay

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Retail pricing strategies in recession economies: the case of Taiwan

Article Abstract:

The pricing strategies followed by retailers in the event of price competition during a recession economy are examined. A model for studying this effect is also presented.

Author: Chou, Ting-Jui, Chen, Fu-Tang
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
Management dynamics, Retail Stores, Pricing Policy, Management, Pricing, Recessions, Stores, Company business management, Product price

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Measuring global brand equity using cross-national survey data

Article Abstract:

An analysis of a newly developed survey-based method, for measuring customer-based brand equity, in a cross-national context, is presented.

Author: Hsieh, Ming-Huei
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
Evaluation, Surveys, Surveys (Studies), Brand image

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Subjects list: Taiwan, Methods
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