Methodological issues in cross-cultural marketing research: a state-of-the-art review

Article Abstract:

Methodological issues are restricting the progress of cross-cultural marketing research. These issues, which adversely affect research results, can be addressed through novel analytical methods such as structural equation modelling and conjoint analysis. New methods, however, should be based on validated theories to benefit cross-cultural research. Researchers are encouraged to develop new methods and theories.

Market Research, Methods, Marketing research

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Country segmentation based on objective quality-of-life measures

Article Abstract:

This article examines six quality of life measures used in international marketing: recreation/culture/entertainment, economy, freedom, cost of living, infrastructure, and health.

World, Statistical Data Included, Forecasts and trends, Measurement, Economic development, Quality of life

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Comparing US and European perspectives on B2B repair service quality for mission-critical equipment

Article Abstract:

A comparative analysis on repair service levels for electronic equipment in business to business markets, in the United States and Europe, is presented.

United States, Europe, Electrical & Electronic Equip, Electrical Equipment, Appliance, and Component Manufacturing, General services, Marketing procedures, Comparative analysis, Customer service, Business-to-business market, Business to business market, Maintenance and repair, Electronic equipment and supplies, Electronic equipment, Support services, Customer relations

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