Mission accomplished

Article Abstract:

The mobile short message service contest launched by 20th Century Fox Home Entertainment to promote the digital video disk release of its movie Mr. and Mrs. Smith is discussed.

Prerecorded records and tapes, Marketing, Sound recording industry, Recording industry, Company marketing practices, Motion pictures, Movies, Twentieth Century Fox Home Entertainment Inc., SMS (Short messaging service)

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Taste makers

Article Abstract:

The methods adopted by smaller companies to keep abreast of consumer preferences are described. The need for larger retailers to adopt the same techniques are discussed.

Management dynamics, Retail Stores, Management, Consumer preferences, Stores, Company business management, Customer relations, Viewpoint essay

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Mastering your domain

Article Abstract:

The importance of mobile marketing and the use of mobile media by marketers to sell their product to the end users are highlighted.

Canada, Sales Management, Methods

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