Moosehead promotes Poirier to VP marketing

Article Abstract:

Moosehead Breweries Ltd., a St. John, New Brunswick-base brewery, has promoted Steven Poirer, who has been the company's director of brand management responsible for national marketing during the last 18 months, to vice president of marketing and sales. The new position calls for Poirer to come up with a more strategic and tactical marketing campaign for Moosehead to be able to compete head-to-head with its two largest competitor in Canada, Labatt and Molson. Poirer noted his expansion plans for Moosehead include the introduction of the company's Alpine and Moosehead Premium Dry brands to new markets such as Quebec.

Beer & Other Malt Beverages, Breweries, Malt beverages, Moosehead Breweries Ltd., Article

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Rossi lands at MGI

Article Abstract:

Rocco Rossi has been appointed president and CEO of MGI Software, a Toronto-based developer of digital imaging software for consumer and commercial Web sites. Rossi, the former president of Beer.com, said he plans to make MGI into a fast-growing and profitable company. He says it is a great opportunity to build a global brand out of Canada. MGI has scaled back its global workforce from 335 to 242 employees, most of whom are based in Toronto.

Prepackaged software, Software Publishers, Applications Software Pkgs NEC (Micro), Applications software, MGI Software Corp.

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Schlatter clicks with Alliance Atlantis

Article Abstract:

Alliance Atlantis Interactive has named Sara Schlatter director of marketing.

Motion Picture and Video Industries, Motion Picture & TV Production, Motion Picture Production & Services, Agency Personnel, Alliance Atlantis Communications Inc.

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