More fun in the games

Article Abstract:

The author examines the successful advertising campaign by BCLC for the British Columbia Lottery Corp. Topics include theme of advertising campaign, use of humor, and effectiveness of the campaign.

Advertising, Advertising Activity, Advertising campaigns, Wit and humor, Humor, BCLC Ltd., British Columbia Lottery Corp.

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Beautiful B.C. So what?

Article Abstract:

The controversy surrounding campaign to publicize British Columbia, which was recently launched by government-appointed Cossette West of Vancouver, is discussed.

Analysis, Evaluation, Cossette Communication Marketing, Boosterism

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the ebb sand flow of West Caost marketing

Article Abstract:

Despite economic downturns optimism flourishes in British Columbia. Manufacturers and advertisers are encouraged by the new pro-business government.

Public affairs, Agency Planning/Goals, Brief Article

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