Multi-channel strategy in business-to-business markets: prospects and problems
Article Abstract:
The role of e-commerce in creating and building strong customer relations and strategic alliances for business-to-business businesses are discussed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2007
Forecasts, trends, outlooks, Marketing procedures, Usage, Forecasts and trends, Market trend/market analysis, Electronic commerce, E-commerce, Strategic alliances (Business), Customer relations, Business-to-business exchange, Business to business exchanges
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2007
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The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances
Article Abstract:
The effects of multiculturalism on business-to-business markets are evaluated by focusing on the American economy.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Public affairs, Social aspects, Economic aspects, United States economic conditions, Business-to-business market, Business to business market, Multiculturalism
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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Leadership and cooperation in marketing channels: A comparative empirical analysis of the USA, Finland and Poland
Article Abstract:
This study examines competitive marketing channels in the international and global environment.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
Finland, Poland, Research, Marketing research, Market research
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
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Subjects list: United States
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