Nabisco revamps entire Primo line

Article Abstract:

Nabisco Ltd. has announced a major restructuring of its Primo brand in Canada in part to help the brand become a household name by adding value to the base ingredients of the product. The initiative, which is backed by a series of four 30-second TV spots, will include new packaging and introduction of new products under the Primo line. The company is scheduled to introduce Primo Recipe Starter tomatoes, a lineup of stewed tomatoes that comes in different flavors such as spicy peppers and roasted garlic, in mid November 1998. Nabisco also upgraded ingredients of its canned pasta sauces and reformulated its pasta noodles.

Product information, Food & Kindred Products, Food Manufacturing, Television, Campaign Launched, Nabisco Ltd.

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Natrel relaunches its Ontario milk lines

Article Abstract:

Natrel Inc., based in Longueuil, Canada, is pursuing plans to take on the Ontario milk market with a major multi-media campaign formally introducing itself to be launched on May 25, 1998. The main objective of the marketing effort, which uses the umbrella tagline 'From the world of Natrel,' is to re-brand the Lactantia Purfiltre milk line of Ault Foods as Natrel Fine Filtre milk. The move is the firm's first marketing effort in the province since it purchased the Ontario fluid milk business of Ault Foods in January 1997.

Dry, Condensed, and Evaporated Dairy Product Manufacturing, Milk Concentrates, Concentrated milk, Natrel Inc., Natrel Fine Filtre

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Maple Leaf cooks up new marketing plan

Article Abstract:

Maple Leaf Foods is implementing a new marketing plan that aims to establish its brand to customers. Under a new corporate vision statement: "Breathing new life into everyday food," the company has launched the test kitchen, which is adjacent to the main entrance of its store. The company has also poured in substantial investment in research to know how consumers purchase and use products in the categories in which Maple Leaf competes, according to Brock Furlong, vice-president of marketing at Maple Leaf Foods division.

Animal Slaughtering and Processing, Marketing/Advertising Methods, Meat Products, Maple Leaf Foods Inc.

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