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Business, international

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Naked curling

Article Abstract:

In this report, columnist David Menzies expresses his opinion on Canadian curler Colleen JonesE proposal for nude female curling as a means of attracting publicity for the womenEs world curling championship event next year.

Author: Menzies, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Marketing procedures, Advertising, not elsewhere classified, Other Services Related to Advertising, Sports Marketing Services, Personal narratives, Marketing, Column, Beliefs, opinions and attitudes, Company marketing practices, Women athletes, Sports marketing, Nudity, Curling, Jones, Colleen

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Being Frank

Article Abstract:

Beverage company D'Angelo Brands' chief Frank D'Angelo's business strategy for competing with multinational brands are discussed.

Author: Menzies, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Management dynamics, Beverages, Executive changes & profiles, Management, Officials and employees, Beverage industry, Company business management, D'Angelo, Frank

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Looking gift cards in the mouth

Article Abstract:

The importance and usage of gift cards as effective promotional tool is discussed.

Author: Menzies, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Sales Promotion, Methods, Sales promotions, Gift cards

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Subjects list: Usage, Canada
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